Traditional SEO and GEO are not opposites. A strong technical and content foundation still matters, while AI-assisted discovery adds another layer: content should be easy for systems to interpret, retrieve and connect to a clear entity.
SEO remains the foundation
Crawlability, indexation, page experience, relevance, internal linking and authority remain important.
GEO adds machine-readable clarity
Clear authorship, structured facts, schema, useful answers, original evidence and consistent entity signals can improve machine understanding.